Designs as unique as you
Yeretso’s decades of experience in the jewelry world has birthed the company’s signature motto: “To breathe life into a vision, you must work closely with the client”. Because of this, all Yeretso’s clients have exclusive access to owner Aved Yeretsian. Whether a client wishes for one astounding jewelry piece or a collection, Aved and his team will create stunning jewelry as unique as the client themselves.
Experience encapsulated in every creation
Born into a family of jewelers and, today, with over three decades of experience in the world of jewelry creation, Aved has lived and breathed jewelry his entire life. This experience, craft and passion of a life spent in jewels is evident in every piece Yeretso designs.
As the third generation of Yeretsian jewelers, Aved has a profound respect for the rich traditions and artistry that have birthed his beloved craft. Always humble and paying homage to the artists who came before him, Aved is keenly aware that jewelry creation is the result of years of experience, refined craftsmanship, and countless hours of concentrated skill, perfected by passionate artisans.
Old world craftsmanship meets technology
A team of talented craftsmen, consisting of goldsmiths, gem setters, hand engravers and skilled artisans, blend their expertise and artistic inspiration to design Yeretso’s signature jewelry. Within the quiet space of Yeretso’s design studio, artisans meticulously craft every detail of a piece, from original sketches, to gemstone selection and setting. Aved is always present and collaborates hand in hand with his team of craftsmen throughout every stage of the jewelry creation. Every piece must meet his expectation
While Yeretso’s personal hands on approach to jewelry creation is integral to the design process, technology is not forgotten. It enables flawless precision not possible in decades past. Though technology has been embraced by Yeretso, Aved and his craftsman always remember the universal truth of jewelry creation: technology doesn’t make the art. The passion, craft and experience make the art.
Your vision designed to trademark status
A vision, a wish, a dream. They all start with a single idea. To elevate an initial jewelry concept to the status of trademark, it must be treated as art from the very beginning. Designers must devote themselves to the creation process, spending countless hours transforming a gemstone into a masterpiece. Yeretso embraces the “jewelry as art” philosophy, ensuring each piece designed in our studio is a unique concept that leaves a distinct mark on the world.
Yeretso prides itself on its signature bright, colorful jewels. Daring combinations of colors and gemstones create vivid jewelry, which have become the hallmark of the Yeretso brand. Infused with emotion and pure compositions of line, color and texture, Yeretso jewelry inspires wonder with its elegant design and timeless charm.
